Key Performance Indicators
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Contents
Key Performance Indicators
Key Performance Indicators (KPIs) are measurable values used to assess the performance and effectiveness of a program in achieving its objectives. They provide quantitative or qualitative evidence that supports decision-making and continuous improvement.
Purpose
KPIs help programs:
- Monitor progress toward defined objectives
- Identify areas for improvement
- Support data-informed planning and evaluation
- Align with institutional goals and strategic outcomes
Characteristics
A strong KPI should be:
- Clearly defined and aligned with a specific objective
- Quantifiable or observable
- Relevant and actionable
- Tracked over a defined period of time
Examples
- Percentage of students achieving “Proficient” or higher in critical thinking
- Student retention rate over a five-year period
- Average response time to student service inquiries
- Number of faculty attending professional development workshops
Relationship to Objectives
Each Program Objective may be linked to one or more KPIs or Outcomes. While KPIs typically focus on measurable metrics, Outcomes may describe broader learning or performance achievements. Users may choose either or both when defining how success will be measured.
Data Collection
KPI data can be collected through:
- Institutional research reports
- Surveys and feedback forms
- Rubric-based assessments
- Administrative tracking systems
Use in Assessment
KPIs are used during the assessment cycle to:
- Compare actual performance against targets
- Provide evidence for program effectiveness
- Support the analysis presented in Program Results
- Inform the (Use of Results) for future planning
